At Rodin, new clients and projects excite us. Very much. Having said that, training and experience has taught us that even the best intentioned marketing efforts can miss the mark if best practices are not followed carefully.

That’s where the Rodin Process comes in.

Whether applied to an individual projects or a complete client rebranding – each step of the Rodin Process has been painstakingly designed to help build a powerful, compelling and profitable brand. We think you’ll find the results quite exciting, too.

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Phase 1: Investigation

Assumptions

What you think about your company and what your customers
think are very often entirely different. It’s important to know
where and how those assumptions differ.

Discovery

Through carefully planned interviews, surveys of management
and employees and often brand workshops conducted at your
place of business, Rodin will uncover and highlight key insights
about your brand.

Validation

Rodin will take the discovered knowledge and translate it into a
form suitable for market testing and opinion generation.

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Phase 2: Strategy

Brand Toolkit

Developed directly from data learned during the Investigation
phase, this critical document will keep your brand on course
from the look of your communications to the tone of your “voice.”

Marketing Plan

Rodin will plot a six-month to one-year course to achieve your
company’s marketing goals – keeping in mind your budget and
market competitors, of course.

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Phase 3: Execution

Creative Development

As we begin to develop your marketing materials (web site,
brochures, advertising and direct mail), this is where the
excitement really begins to build! All elements will be concepted
and created together to better communicate a cohesive and
compelling message to your key audience.

Launch

Having done our due diligence, created a sound strategy and
persuasive marketing materials, this is the stage at which we
confidently and aggressively go out into your market.

Ongoing Marketing & Brand Management

To grow your company requires that we continue making
connections with your clients. More importantly, this connection
must be done in the best and most unique way possible for your
brand. Only in this way will you stand out from your competitors.

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