Brandon Edwards and his team selected Rodin as they were in the process of negotiating a split from Edwards’ former Public Relations firm of which he was President and COO. The new firm, Revive Public Relations, would offer dedicated practices in Health Services and Healthy Living. Their experience was impressive, with a client roster included many of the nation’s leading hospitals and health care systems. But now that they were on their own, Revive would be competing against the nation’s top ten PR firms with solidified identities in the public relations and healthcare public relations business.
What We Did
Obviously, Revive PR already knew a thing or two about branding and taking a clear position in the marketplace was something that both Rodin and the client instinctively knew should be the focus of their strategy. Both firms worked together to define this identity. Since Revive is already highly focused in this area of expertise, it was critical to delve even deeper to discover and brand the Revive’s attributes. Confidence, clarity and even a leader’s sense of humor all would all be woven into the tone, message, look and feel of the unique new PR firm.
As a part of this effort, we jointly created a unique name for the firm, Revive, which describes the outcome of a successful PR engagement. The new name even hints at the firm’s sense of humor, given that they serve the healthcare market. From here, Rodin developed a completely unique concept, look and feel that is perfectly aligned with Revive’s core philosophy. The goal was to inspire feelings of optimism and relief. A new brand was born.
With this powerful platform to build upon, Rodin was ready to develop elements of the visual brand, including a new logo inspired by the phoenix rising from the ashes; business stationery; a company overview brochure and a website and print ad campaign for Public Relations Trade publications announcing the launch of Revive.
The Rodin Results
Since working with Rodin, Revive has risen to rank as the nation’s 15th largest health PR firm, was named New Agency of the Year and Best Agency to Work For by the Holmes Report.